Lisa Seward
Connection Director

Lisa is the founder of Mod and is a core member of the Persuasion team. She has worked at only two agencies in her 20+ year career – she’s loyal like that.

After becoming the youngest VP Media Director at Leo Burnett she went on to be North American Media Director at Fallon.

Lisa is known for marrying media with creative. She also pioneered connection planning at Fallon and won a host of awards including a Cannes Media Lions Grand Prix and a virtual sweep of the inaugural Creative Media Awards. She was named a Media All-Star by Adweek in 1994 and a Media Maven by Ad Age in 2004. She’s still figuring out what she’s aiming for in 2014.

Lisa’s fast talking style and glam footwear make everyone think she’s a city girl, but she’s proud to be from the farm fields of Ohio.